Bijay Neupane

Bijay Neupane is a performance marketer based in Nepal with 5+ years in SEO and paid advertising. He has generated 3,000+ leads at roughly $1.50 average cost-per-lead and managed 11.4M+ ad impressions across Google, YouTube and Meta campaigns.

What a Website Really Costs in Nepal in 2026: A Line-Item Breakdown

·5 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your real quote structure with actual NPR figures per line item. Fill the table below with your numbers before this goes live. A redacted hosting and domain invoice as a screenshot. Two anonymised examples: a project that came […]

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Query Fan-Out: Structuring a Page for the Sub-Questions AI Overviews Ask

·5 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: A worked fan-out map for one of your own live pages: the main query, the sub-questions you extracted, and which you already cover. Before and after heading structure for that page, as screenshots. Citation status 30 and 60

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How to Rank in the Google Maps 3-Pack in Kathmandu

·6 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Grid-based rank tracking screenshots for one Kathmandu client, showing how position decays with distance across wards. Before and after map-pack position following a category or service-area change, with dates. One anonymised profile where proximity, not optimisation, was the

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How Much Do Google Ads Cost in Nepal? A 2026 Reality Check

·5 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your actual CPC ranges in NPR by vertical, from live accounts. This is the whole reason the article exists. Screenshot of an auction insights report for a Nepali campaign. A real monthly budget-to-leads figure for one anonymised client.

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Cost Per Lead Benchmarks 2026: What the Industry Averages Hide

·5 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your anonymised account teardown: monthly spend, leads, CPL curve, and what specifically moved it. This is the section that makes the article unrepeatable. Screenshot of a real conversions column with the lead definition visible. The qualifying questions you

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Keyword Research for Nepal: Devanagari, Romanised Nepali and Mixed-Language Queries

·6 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Side-by-side screenshots of the same intent searched three ways, with the SERP for each. Your Search Console query export showing which script real Nepali visitors actually used to reach your pages. A tool screenshot showing reported volume for

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How to Pay for Google and Meta Ads from Nepal (Cards, Limits and What Actually Works)

·10 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE This is the highest information-gain topic on the calendar. Competitors are outdated forum threads. Add before publish: Which specific payment methods you have personally had approved and declined, with dates and the exact error text. Screenshot of a real declined transaction in Google Ads

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What Actually Gets Cited in Google AI Overviews (And What Doesn’t)

·6 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your own citation audit: which of your eight live posts get pulled into AI Overviews, which do not, and screenshots of both. Search Console AI-mode impression data for bijayworks.com, annotated. One worked example: a query where a competitor

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Google Business Profile Optimization for Nepal: The Complete 2026 Checklist

·12 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Screenshot: a real profile before and after category and service-area changes, with map-pack position visible. Your own numbers: how long ranking movement actually took on a client profile (anonymised). One annotated screenshot of the ward-based address pin problem

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How to Fix a Suspended Google Business Profile in Nepal

·19 min read

If your Google Business Profile has been suspended, do not create a new listing or submit the same appeal again and again. First find the policy problem, fix it, prepare proof that your business is real, and then use Google’s official appeal process. For Nepali businesses, a Google Business Profile suspension can mean losing visibility

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