AI Search & GEO

How search behaves in the era of AI Overviews and generative answers: what gets cited, what Google actually says about AI content, and which optimisation tactics hold up under testing.

Query Fan-Out: Structuring a Page for the Sub-Questions AI Overviews Ask

·5 min read

An AI Overview is not an answer to your query. It is an answer assembled from answers to several related questions the system generated on your behalf. Those generated questions are the fan-out, and pages that rank for them are markedly more likely to be cited than pages that rank only for the query you […]

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What Actually Gets Cited in Google AI Overviews (And What Doesn’t)

·6 min read

DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your own citation audit: which of your eight live posts get pulled into AI Overviews, which do not, and screenshots of both. Search Console AI-mode impression data for bijayworks.com, annotated. One worked example: a query where a competitor

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