Keyword Research for Nepal: Devanagari, Romanised Nepali and Mixed-Language Queries
Keyword research built for a single-language market breaks in Nepal. The same person, looking for the same thing, will type it in English, in romanised Nepali, or in Devanagari depending on their device, their keyboard, and how formal the search feels. Keyword tools treat those as three unrelated terms and understate all of them. The […]
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