Practical guides on SEO, Google Business Profile, e-commerce and paid ads — written for businesses marketing in Nepal.
Dashain runs from 11 to 25 October in 2026, with Tika on Wednesday 21 October. Tihar follows on 8 to 11 November, with Bhai Tika on the 11th. Between them they compress most of the Nepali retail year into about six weeks, and the campaigns that work are the ones built before the window opens, […]
The Dashain and Tihar Campaign Playbook for Nepali Online Stores Read More »
Meta ads in Nepal are cheap to start and easy to waste. The platform will happily spend a small budget on reach that never becomes an enquiry, and the reporting will look busy while it does. What follows is where the money actually goes and what tends to move the number that matters. The short
Meta Ads for Nepali Businesses: What Converts and What Burns Budget Read More »
Website quotes in Nepal range from a few thousand rupees to several lakhs for what sounds like the same thing. The range is real, and it is not mostly about design quality. It is about which line items are included, which are deferred, and which are quietly missing. The short answer A website has a
What a Website Really Costs in Nepal in 2026: A Line-Item Breakdown Read More »
An AI Overview is not an answer to your query. It is an answer assembled from answers to several related questions the system generated on your behalf. Those generated questions are the fan-out, and pages that rank for them are markedly more likely to be cited than pages that rank only for the query you
Query Fan-Out: Structuring a Page for the Sub-Questions AI Overviews Ask Read More »
The map pack is three slots. Everyone in your category in Kathmandu is competing for them, and the single largest factor deciding who appears is where the searcher is standing. That is the uncomfortable starting point, and understanding it changes what is worth working on. The short answer Google ranks local results on relevance, distance
How to Rank in the Google Maps 3-Pack in Kathmandu Read More »
There is no published cost-per-click figure for Nepal, and any article that gives you one without saying where it came from invented it. What follows is how the cost is actually determined, what you can measure yourself in twenty minutes, and how to translate an international benchmark into something usable here. The short answer Google
How Much Do Google Ads Cost in Nepal? A 2026 Reality Check Read More »
Benchmark tables are the most-shared and least-useful artefact in paid search. They tell you what a median campaign in a broad industry category paid for something the report never defines. Here are the 2026 numbers, and then the four reasons your own figure will legitimately sit nowhere near them. The 2026 numbers WordStream’s 2026 benchmark
Cost Per Lead Benchmarks 2026: What the Industry Averages Hide Read More »
Keyword research built for a single-language market breaks in Nepal. The same person, looking for the same thing, will type it in English, in romanised Nepali, or in Devanagari depending on their device, their keyboard, and how formal the search feels. Keyword tools treat those as three unrelated terms and understate all of them. The
Keyword Research for Nepal: Devanagari, Romanised Nepali and Mixed-Language Queries Read More »
Paying for ads from Nepal is not a technical problem. It is a foreign-exchange problem wearing a technical costume. Google and Meta both bill in US dollars, Nepal restricts how much foreign currency an individual or business can spend online, and most ordinary Nepali debit cards will not complete the transaction at all. The short
How to Pay for Google and Meta Ads from Nepal (Cards, Limits and What Actually Works) Read More »
DRAFT NOTE – DELETE THIS BOX BEFORE THIS POST GOES LIVE Information-gain assets to add before publish: Your own citation audit: which of your eight live posts get pulled into AI Overviews, which do not, and screenshots of both. Search Console AI-mode impression data for bijayworks.com, annotated. One worked example: a query where a competitor
What Actually Gets Cited in Google AI Overviews (And What Doesn’t) Read More »
